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Volvo predicts sales downturn
Page 12
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• Britain's 15-tonne-and-over truck market, already 16.2% up in the first quarter of 1988, continues to prosper but, warns Volvo's Jim Lamont, the increased volumes are not sustainable.
Sales of artics over 29 tonnes for the quarter are 13,2% up on the same period last year, but with Volvo's 22.1% share slightly better than last year's, Lamont is forecasting a downturn in sales during the latter part of the year and the first half of 1990.
The warning comes as Volvo embarks on a two-month municipal road show, aimed at earning a larger share of an important market area that accounts for about 10% of all truck sales of 7.49 tonnes and above.
With four new FL6 twowded rigids becoming available this year, Volvo expects to build on its current 15% share of this segment. Volvo is selling to more than 50 local authorities and has over 200 fire applicances in service with 30 brigades. But is sees a changing municipal market, with a trend towards more multi-wheelers to cope with the increasing use of wheeled bins.
There is also likely to be a small rental element, similar to that of the current truck and trailer rental business.
El In support of its municipal sales drive, Volvo expects to appoint a dozen sales engineers by the end of this year and to eventually have one at each of its 23 distributors.
The number of combined dealer/distributor outlets will be increased from the present 62 to 70 by the end of this year.