So what of the future? lveco's Webster thinks that the
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market is going to recover and that "people are beginning to purchase new trucks".
That said, however, Webster does concede that the overall market has shrunk.
He says: "Most firms have resized and rescaled 0 themselves. This is true of almost all our customers. So even if they do need new trucks, they will need fewer of them. Still, things are beginning to improve again."
Most manufacturers say that they expect 2010 to be a little easier than 2009, but not by much,
Certainly the eagerness to provide finance is not going to weaken, either now or with any more fullblooded recovery, which most of manufacturers and dealers tentatively predict will come in 2011.
Perhaps the strongest reasonn, then, why the financing arms of the truck manufacturers are gearing themselves up for a busier end to 2010 and start to 2011 is that, in the words of MAN'S Lennick: "People are going to have to renew their fleets at some point and many of them are already overdue. It's going to happen naturally."