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Breaking the Leyland code

18th February 1984, Page 38
18th February 1984
Page 38
Page 38, 18th February 1984 — Breaking the Leyland code
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LEYLAND VEHICLES is to announce a major new product later this year according to a press release issued this week on behalf of a West Midlands advertising agency.

Cogent Elliott, of Solihull, claim to have been awarded the contract for the campaign to launch what they described as "a new truck codenamed T211."

Almost certainly they mean MT211, which we believe to be the Terrier replacement. The information does not disclose when the launch takes place but October, to coincide with the Motor Show at NEC, seems most likely.

Cogent Elliott quote a Leyland spokesman as saying: "It is a major product launch."