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MERCEDES-BENZ has a "sponsorship" agreement with Lloyds Bank subsidiary Lloyds Bowmaker Finance Group.

18th February 1984
Page 36
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Page 36, 18th February 1984 — MERCEDES-BENZ has a "sponsorship" agreement with Lloyds Bank subsidiary Lloyds Bowmaker Finance Group.
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Dealers do not have to promote this arrangement but a spokesman for Lloyds Bowmaker commented: "We aim to help the manufacturer and dealer to sell vehicles and so our terms and rates should be competitive enough to make them want to use our services."

Is finance for a Mercedes-Benz more freely available from this source compared with another finance house? "We take into account our relationship with MercedesBenz."

Lloyds Bowmaker has just redressed the terms it offers on Mercedes-Benz business. Not only does it vary the percentage HP deposit required according to the client/ deal, but it also varies the interest rate as well to match the perceived risk. This is the first time that Lloyds Bowmaker has done this in commercial vehicle finance.

The schemes offered include three different types of HP plus lease and lease purchase.