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WMT image boost

18th August 1988, Page 12
18th August 1988
Page 12
Page 12, 18th August 1988 — WMT image boost
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Which of the following most accurately describes the problem?

• West Midlands Travel is investing heavily in a campaign to improve its public image.

It has ordered 150 doubledeck Metrobuses from MetroCarnmell Weymarni at a cost of £12.5m. The company has a new livery and £300,000 has been spent on matching uniforms. All bus drivers have been enrolled on customer care courses. WMT, which has 450 million passengers a year, is also looking to increase the frequency of its services.

West Midlands Travel says: "Since deregulation we have been building up the firm as a commercial concern. Now we have a secure base, we want to improve our public image and attract more passengers."