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Isuzu to expand range AS ISUZU Truck (UK) prepares for

18th April 2013, Page 10
18th April 2013
Page 10
Page 10, 18th April 2013 — Isuzu to expand range AS ISUZU Truck (UK) prepares for
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the change of structure when the Japanese parent company takes ownership, the new regime has promised expansion of the existing product range.

Incoming chairman Yuki Murata, who holds the same position in the Belgium-based Isuzu Motors Europe, said that standing still isn't an option.

The previous foray into the market above 7.5 tonnes saw a well-engineered and specified 18-tonne truck, held back by the lack of availability of a Euro-5 engine.

UK marketing director Keith Child confirmed that a Euro-6 drivel ine is now fully engineered and ready for sale. He added, however, that it won't be introduced until the pound to yen exchange rate allows for a competitive UK pricing structure.

As the current trend is in the direction of more favourable conditions, this is certainly not an unattainable ambition.

Moving further ahead, Child didn't rule out the possibility of multi-axle construction chassis one day making it to the UK, but, for now, it's one step at a time.

• If you wish to order a Euro-5 Isuzu 7.5-tonner, orders need to be placed before the end of May.


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