• Mercedes-Benz is negotiating with Mitsubishi over an arrangement which
17th September 1987, Page 55
17th September 1987
Page 55
Page 55, 17th September 1987
— • Mercedes-Benz is negotiating with Mitsubishi over an arrangement which
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Keywords :
Mitsubishi Motors, Chrysler, Cars Of The Philippines, Daimlerchrysler-mitsubishi Alliance, Business / Finance
would see the Japanese company selling M-B products on the Japanese market. Dr Gerhard Liener, head of M-B's Commercial Vehicle Division, says that there are several niche markets in Japan which Mitsubishi cannot reach with its own products.
Principal among those markets is the luxury coach market. Liener says that with increased personal wealth, the Japanese luxury tour market is booming. Although Mitsubishi has nearly 50% of the existing market in Japan, there is a strong demand for the perceived extra luxury of the imported model.