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WHAT'S IN A NAME? Cardiff haulier Rhys Davies has changed

17th October 2013, Page 4
17th October 2013
Page 4
Page 4, 17th October 2013 — WHAT'S IN A NAME? Cardiff haulier Rhys Davies has changed
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its name to Rhys Davies Logistics and unveiled a new livery (above). The new name, slogans and multi-coloured fleet were a result of a customer survey by branding agency Stills. It asked Rhys Davies customers about the hauliers' company values and used

the feedback to design a new image.

MD Mark Richmond said the feedback was positive. "We wanted our image to help reflect those values," he said.

So far, 20 new trucks and eight trailers have been incorporated in the 170-strong Rhys Davies fleet, with 15 new rigids scheduled for later in the year.