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Going bananas for One Direction

17th October 2013
Page 31
Page 31, 17th October 2013 — Going bananas for One Direction
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OOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOOO It may seem strange to think that celebrities are influencing Bedworth's deliveries, but Robbie Thacker has seen them increase work for his business

and his customers.

"I've noticed an increase in the amount of fresh produce that is being moved around the country now, as opposed to 10 years ago," Robbie says. "It kicked off when Jamie Oliver did his thing with the school kids about eating fresh produce."

For celebrity chefs to encourage healthy eating is one thing, but stranger still — and particularly baffling for Robbie — is the influence a simple tweet by a pop star can have. "Harry Styles of One Direction took a photo with a

bunch of bananas in his hand, and it had the Fyffes logo on one of them. Their target audience is from a 12-year-old to a 15or 16-year-old [girl], and banana sales just went bosh! Talking to Fyffes, it says that getting that level of sales from an advert would have cost it £250,000 and it got it for nothing. From one guy on Twitter. Crazy."

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