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MARKETING THE 110DYSHOP • Herbert's Standox Refinishes has published a

17th November 1988, Page 22
17th November 1988
Page 22
Page 22, 17th November 1988 — MARKETING THE 110DYSHOP • Herbert's Standox Refinishes has published a
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marketing book entitled Security Through Specialists (STS) designed to show the UK's independent bodyshops how to create a unique image.

The "Standofax" marketing book tries to break down some of the mystique surrounding marketing and is tailored to the bodyshop business. The book is made available to selected Standox Bodyshops as part of