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• Pickford International has revealed more of its marketing plans

17th November 1972
Page 52
Page 52, 17th November 1972 — • Pickford International has revealed more of its marketing plans
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for its transport, air freight, and distribution expertise in the Common Market. Mr Len Payne, NFC director of technical services and development, said on Wednesday that Pickfords International would own the assets and facilities which were being established in EEC countries and PI would form the link between NFC companies in the UK and customers world wide.

PI distribution centres would be located at "distribution explosion points"; "pipeline" container services and road transport services would be provided between this country and depots at Paris, Lyons, Rotterdam, Le Havre, Strasbourg, Marseilles, Dusseldorf, Milan, etc.

• Mr John Ross, md Pickfords International, who revealed that backloading traffic from Europe exceeded outwards traffic, saw no problem in making traffic flows balance; a marketing campaign in the UK was about to be launched.