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Page 19
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IMPACT
DD AN
INSERT
)r more information call 3vid Smith. Tel: 020-8652 3686 Fax on 020-8652 8960
By advertising in Commercial Motor you are ensuring that you are appearing in the magazine that is best read by the UK's road transport sector. Hy supporting your advertisement with an insert in the same magazine you can increase the impact of your campaign.
Why not use your company literature or brochures as Inserts? By printing extra copies for inserting in Commercial Motor, you make economies of scale work for your business, reducing your printing and distribution costs.
An Insert also offers greater design flexibility and the opportunity to communicate more detailed information.
Last year a wide range of advertisers realised the cost effectiveness of inserts in Commercial Motor. Now's the time for you to look at the hest way of increasing the impact of your advertising.