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THE AMERICAN WAY

17th February 2011, Page 27
17th February 2011
Page 27
Page 27, 17th February 2011 — THE AMERICAN WAY
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Which of the following most accurately describes the problem?

Kristofer Hansén thinks car designers have a slightly easier time of it than truck designers, simply because they don’t have to work with as many constraints. “They certainly find it a challenge when they move over to trucks for the first time,” he says.

And Hansén should know because a significant proportion of his multinational team originated in the car industry.

While he believes American truck designers have an easier job than their European counterparts, on account of them having less size constraints, he says they don’t have as much freedom as you might think. “They have to deal with tradition,” he explains. “They can’t do anything too radical as they can’t depart from what the buyers expect an American truck to look like,” he says.