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• Winner of this week's "my-eyes-glazed-over" (MEGO) prize is a

17th August 1989, Page 32
17th August 1989
Page 32
Page 32, 17th August 1989 — • Winner of this week's "my-eyes-glazed-over" (MEGO) prize is a
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Which of the following most accurately describes the problem?

Castrol press release verbosely promoting a free half-litre of jollop to punters buying five litres of the stuff.

It is, of course, a "significant. . . mother and daugh • ter" promotion, with "specially produced . . innovative. . . plastic packs". The product, we are told, is "ultimate convenient (sic). . . market-leading", and has "unique features," which are "instantly recognisable". Really?