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gig influences Top ransport Man's ecision?

17th August 1962, Page 49
17th August 1962
Page 49
Page 49, 17th August 1962 — gig influences Top ransport Man's ecision?
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RALL PERFORMANCE. Every top transport man realises the coming of the motorway age imposes even greater .nds on his trucks. So toughness, power and dependability he qualities he looks for. His fore'sight ensures that the s he bays today are suited to the new roads of tomorrow.

RAU_ COST. He's always on the look-out for ways of :Mg costs, Experience has taught him you can't trim these itting corners off initial price. Thinks always in terms of per ton/mile as the ,true yardstick of truck efficiency.

RATING. 'Don't send a boy to do a man's job' is his a. His trucks must measure up to the work they have to dn. may not be the cheapest buy but as a "pro" in transportation lows that his investment will yield the best possible return.

E BENEFITS OF DODGE Transport Man knows that DOdge scores heavily on all ts-. Here's how Dodge measures up : Podge are famous for rugged reliability. Mud, snow, ice, y loads, steep haul — it makes no difference. 'Dodge always M. the goods. Economically too. Dodge keep operating at rock bottom.

Oodge are tough as teak. And because they are, they work nand longer, even with extra heavy use. Longer working leans higher returns on capital.

/cadge provide vehicles to meet. the most varied specifica. There are 54 basic models in the present Dodge family, .ng from 3 to 12 ton load carriers and tractors for articulated id 12 ton loads.

)0dge have a nationwide Dealer Organisation which gives :lass after-sales service and easy availability of spares. )odge are a 100% British product in design, labour and mt.

!.e trucks are tough-as-they-come .. ..fast-as7they-go vehicles. I a variety of ivheelbases, engines, gearboxes and axles you .hoose the chassis that's just right for your particular needs. )dge is tailor-made for your kind of work !