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BIM launch 'Spur'

16th September 1977, Page 6
16th September 1977
Page 6
Page 6, 16th September 1977 — BIM launch 'Spur'
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,A MAJOR initiative designed to improve UK industrial performance was launched on Tuesday by the British Institute of Management.

The campaign will be directed primarily at managers and other professionals with a key role in industry.

Under the title "Spur" Initiative, the BIM campaign on strategy, performance and utilization of resources will continue over the next 18 months to two years.

Coinciding with the "Spur" launching ceremony, the BIM's Centre for Physical Distribution Management has published a valuable booklet, "Careers and Education in PDM",