One-upmanship at the Show
16th October 1982, Page 73
16th October 1982
Page 73
Page 73, 16th October 1982
— One-upmanship at the Show
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SALES-PROMOTION gimmicks are by no means limited to bus operators. Those adopted by Motor Show exhibitors are, it seems, becoming increasingly extravagant. One is offering a Leyland T45 Roadtrain worth £30,000 as a prize to a successful class 1 heavy goods vehicle driver.
Another is putting up as a prize one of only 17 Aston Martin DB6 Mk II Volantes ever built. It is a 1970 model valued at £25,000 and has been fully restored by the maker.
By comparison, a Fiat Strada 65CL two-door car as a prize for estimating its fuel consumption over a set course is almost insignificant, but would be a welcome gift horse.