;MMT boosts its :ustomers' efforts
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INCE AGAIN John Weinthal nd his team in the SMMT press nd public relations department ave done a great service to perators as well as to makers in ,ublicising the Motor Show at he National Exhibition Centre. ight brightly written but highly 3ctual articles about
ommercial vehicles and their se have been prepared for )urnalists and reveal how hakers and operators are -meting strict environmental nd economic requirements. One points out that even most if the heaviest lorries now emit Illy half the noise that they are llowed to make by law and that he latest buses are as quiet as nost cars to the passer-by. It ould have been added that they re all heavily outdinned by nany motorcycles.
Much is made of the efforts of iperators and vehicle nanufacturers to cut listribution costs, which
iverage about 13 per cent of etail prices. The basic solution 3 to carry more goods for less precious fuel, which could be lone tomorrow if only parliament would face the nevitability of increasing lorry nights without exacerbating oad damage.
The public is reminded, too, hat in real terms coach travel has probably never been 'cheaper yet the standard of comfort is higher than ever before. Aggressive marketing is giving passengers benefits that they can hardly have imagined two or three years ago.
A "daft discount" of 25p on bus fares between £2 and £7 is being offered by United Counties to passengers with brightly coloured hair or strange clothes. Does the wearer of a well-cut suit and polished shoes qualify?