COMMENT
Page 93
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The revelation that most workshop managers still perceive all engine oils as being the same is a shocking one. It suggests the millions spent by large producers on attempts to educate the customer could be regarded as a resounding flop.
The alternative view is that buyers remain sceptical about the claims being made. They doubt the superiority of a premium brand and choose to disregard the claimed benefits.
Either way such a blinkered approach to engine lubrication is a sad reflection on the present state of our industry. It has been estimated that oil accounts for just 1% of a truck's yearly running costs and yet operators are still prepared to cut corners and make short-term cost savings. When Euro-2 and Euro-3 are adopted such short-cuts could be costly. The same scepticism appears to be evident at the smaller-operator end of the market on the value of vocational training. Many are still choosing to bury their heads. The harsh fact is that no training means no future Chris Graham
Editor: Chris Graham (01342) 715802.
Consulting editor: Colin Sowman 0181-652 3680. Advertisement manager: Paul Petty 0181-652 3665.
ISSN 0010-3063