Freewheeling towards fame
Page 63
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CCORDING to Bi I Giliiham, narketing director o MAN-VW, ycle racing is enjo ing a sharp .evival and is one of the fastestjrowing sports in Br tam.
The company is combining Nith Viking Cycles ts sponsor a earn of six stars, in luding two Dlympic medallists, to compete n more than 40 vents this /ear.
The programme will enable ocal dealers, of wh m -there are Nell over 100, to follow the Progress of the rid rs and will promote close relati nships with :ustomers by providing popular arnily entertainmen
Last year's racin team competed in 35 events and gained 32 places, includini 26 firsts. It 31so attracted a g eat deal of 'ree publicity.
According to Gorge Hen Jerson, chair an and managing director of Viking Cycles, the team's exploits gained more than 3000 column-inches in the Press, 30 minutes of television coverage, and a total of over 24 hours of radio time. Cycle sport is obviously a good investment.