INDUSTRIAL CHIEF ADVOCATES PRESS ADVERTISING
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Il\T a statement made on Tuesday, Mr. W. E. Rootes, President of the S.M.M. and T., and chairman of the important Commer-Karrier-HillmanHumber combine, said that the public looks to Press advertising with even greater interest now than in peacetime, and that the war should not be made an excuse for stopping advertising, even if supplies be limited and
distribution difficult. Continuity of name and service must be maintained. In this way, when peace comes, manufacturers will not have to rebuild their Referring particularly to the motor industry, Mr. Rootes said that he felt sure that its members would ultimately profit by sustaining their Press adverfising in these difficult times. To stop advertising now would be to jettison the big financial investment which the industry has made in advertising over the past years.
T.M.E.O. and C.M.U.A.
IN order that the position of the Com mercial Motor Users Association in the matter of the A.R.O. traffic scheme should be made, quite clear, Mr. F. G. Bristow, general secretary of that Association, points out that the A.R.O. traffic scheme has not been submitted to, or considered by, the C.M.U.A. National Council. We pointed out in a reference to this matter, on page 415 of our issue for last week, the fact that the scheme had been approved by certain members of the Association.
Bakers Call for Maintenance of Fuel Supplies
ESSEX County Federation of Bakers, at its December meeting, expressed concern at the rumours that were in circulation of an impending substantial reduction in the petrol allowance
for retail deliveries. The executive committee recommended that a resolution should be drawn up to the effect that where bakers had to use petrol for the delivery of bread to sparsely populated neighbourhoods, it was absolutely essential that the present allowance should be maintained. The sending of the resolution was deferred, however, pending further information from the Ministry.
Paraffin Conversion for Aveling, Dumpers
OPERATORS of dumpers made by Aveling-Barford, Ltd., Grantham, will be interested to learn that this concern is offering a conversion set to enable these machines to be run on paraffin. Based on the Headen-Kiel patent, it comprises a special cylinderhead gasket, a paraffin heater for attaching to the exhaust manifold, a radiator thermostat to maintain the engine at the correct temperature, an auxiliary petrol tank, piping, bolts, etc.
The price is £15 and a leaflet is issued by the company describing the apparatus and containing advice on its use. It is suitable for any machine powered by the Fordson tractor unit.