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The Outlook for 1933
Page 63
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SINCE our Outlook and Export Number of 1930, many important developments have occurred, some satisfactory and others quite the reverse. The first drastic effects of the Road Traffic Act have, to a certain extent, been overcome, but there has been a heavy diminution in the demand for passenger vehicles. However, until the issue of the Salter Report, the trade in goods vehicles was comparatively brisk, but now this is almost confined to the lighter classes, for the threat to penalize the heavy vehicle has had a most severe repercussive effect uponthisimportant section of the trade, whilst the recommendation as to the restriction and licensing of hauliers has almost killed the market in this most important sphere.
It may he, however, that the extremely numerous and strong protests made against the Report will have some effect in mitigating the severity of any new legislation which is introduced; and if this be so, the trade should experience a much-needed revival, whilst regulations as to vehicle fitness might do much to stimulate the demand for new vehicles.
Overseas, there is a slightly brighter outlook. There has been a great reduction in tile number of vehicles bought, but the ratio of British machines to foreign has, in nearly every instance, risen to an appreciable extent. With, an improvement in the financial situation abroad, this rise, combined with the abandonment of the gold standard by this country and the resultant cheapening of our products in comparison with those marketed on the gold basis, should assist materially in the promotion of our commercial-vehicle sales overseas.
The commercial-vehicle industry of this country is intensely progressive, and much hope lies in the direction of the development of engines to run on oil, coal-gas, creosote and other home-produced fuels.
It is now being appreciated abroad that the British-built vehicle is not only a thoroughly sound engineering job, but that it possesses the desirable qualities of moderate price, exceptional economy in operating and maintenance, and remarkable durability.