lveco's change of policy
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IVECO'S policy of the past three years for aggressive marketing with extensive worldwide sponsorship of sporting events looks set to change.
Giorgio Garuzzo, who replaced Giorgio Manina as lyeco's Turin-based managing director earlier this year, said he intends to steer Europe's second biggest commercial vehicle manufacturer in a different direction, by cutting back excess capacity and aiming for improved manufacturing efficiency.
Speaking in Strasbourg last week at the launch of the Turbostar models, Mr Garuzzo said: "The road to success for lveco in the medium/long run requires, first of all, an uninterrupted drive to make our production facilities more rational and highly flexible".
He would not be specific about where jobs would be lost.
• MAN, is looking for an industrial partner in America after making a partial recovery from two years of losses.
Despite a better performance in the 1983/84 financial year, MAN's structural problems have not been permanently solved, warned Klaus Goette, chairman of MAN's parent company.
In a letter to shareholders this month, Mr Goette recalled that over-capacity in MAN's lorrymanufacturing division was mainly responsible for the firm's losses.
He said he is hoping to sign a co-operation agreement with another major lorry producer — but not in Europe or Japan.
West Germany's powerful Cartel Office would certainly object to a "marriage" with another German producer, and no other European firm is considered suitable.
So Mr Goette is setting his sights on America, and he admits that General Motors is his first choice. Feelers have already been extended.