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Little White Buses launch attack
15th March 1990, Page 22
15th March 1990
Page 22
Page 22, 15th March 1990
— Little White Buses launch attack
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• Lancashire independent Northway Little White Buses has launched an attack on the Ormskirk-Skelmersdale trunk route operated by Drawlane subsidiary North Western. LWB began operations with a week's free travel on the route, and is now undercutting the North Western fares.
LWB has just increased its minibus fleet by two vehicles to 12 and promises to develop a larger network in Ormskirk, but says it considers taxis to be its main rivals.
Liverpool-based Northway ran coaches prior to deregulation but has now completely swung over to service work. LWB has competed against North Western minibuses since deregulation.