The coming great home industry
Page 56
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March 16, 1905 Editor: E. Shrapnell Smith.
IT is a natural consequence to the increasing use of commercial motors, both at home and abroad, that The Commercial Motor makes its bow to the world. We enter the arena determined to support the highest traditions of class journalism and to maintain ourselves and our charge in the front rank. The difficulties and trials through which the business self-propelled vehicle has successfully passed, have resulted in this journal's appearance at the appointed time and not sooner.
With early failures to contend against, without experience of road conditions, and in the face of problematic legal right to use of the highway at all, the marvel is that upwards of 3000 commercial motors, ranging from the 5cwt delivery van to the 6-ton waggon, are at work in the British Isles today.
The Commercial Motor is a missionary and educative medium.
We shall be guided by the rule that "economy is the planet round which all considerations do but revolve as satellites".
Failures will be explained, not denied. We shall give bald facts in detail not merely nebulous outlines. Those who have never turned to the matter of their own accord will be taken in hand, and will be shown where, and how, and why, the commercial motor must be recognised and adopted in their daily life.
We shall place at the disposal of the industry at large, and to the advantage of the numerous body of doubting users of other forms of transport, the force and influence of a well-conducted journal which has no divided interests, and which will draw its information from quarters conceivable and inconceivable. We shall seek to hold the balance, as between the builder and the user, by virtue of our wide experience on both sides, and by reason of that fellow-feeling which comes to us from experience alone. We shall copy nobody, for there nobody to copy, but sha create our own precedent throughout. We shall welconi hints from our readers an shall not stalk, impudentl: behind any barrier or unar proachableness or custom.
No idea which can be silk mitted will be regarded as ur worthy of thought. We hay come into being with the fixe purpose of permeating th world with The Commercir Motor and, in no spirit of id] vanity, we prophesy thu commercial motors of Britis origin will alter the face of th globe as much as railway have done before them.