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lveco gets greedy for 2004 market
Page 8
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1 \TECO IS LAUNCHING major campaign to increase ii market share during 2004. accorc ing to UK managing directc Giuseppe Franchi.
Following a disappointin performance in 2003 the con party aims to take its share of th 2.8-6.5-tonne van market fror 6% to between 8 and 10%. In th medium truck market, where it represented by Eurocargo, Ivec aims to regain a 30% share. And i the tractor market the target is IC a50% increase, from 4% to 6%.
lveco has backed away froi many fleet deals over the past tw or three years citing an inadequa1 profit margin. But having got i used vehicle business in ordc during that time it is ready no to re-enter the hurly burly of ili high-volume fleet sector.
Franchi, says: "We have n intention of going crazy, but we al now in a strong financial positic which allows us to get involved fleet deals once again."
He was speaking at Iveco's 'sta of the nation' press conferem where the company analysed tt 2003 CV market.
• Fora full analysis see page 26.