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GETTTING A FOOTHOLD IN REVERSE LOGISTICS Roy Attenborough, a logistics
Page 63
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consultant with 4040 Solutions, advises aspiring reverse logistics firms to show flexibility. "You must demonstrate that you can integrate with a customer," he says.
"It's about the right attitude and processes," says Bob Berry, Christian Salvesen's operation director. "We have all been involved with other operations; we take the same processes and then apply them to the new operation."
Lowering customers' overheads is the key. Christian Salvesen handles a range of Asda operations, but not reverse logistics. Instead, Attenborough reports, Christian Salvesen uses other transport firms to shift the returned electrical goods. The priority is on securing best value for the customer.
"The spirit of reverse logistics is the same as outgoing transport," he adds. "It's about moving goods cheaply and accurately. But there are differences, because the returns facility is a processing point, so it's not as predictable as traditional road haulage," To assist Asda, Christian Salvesen has trained its personnel over and above typical transport duties. At the Magna Park site we see a large machine which washes supermarket trays at 83°C, and Salvesen staff have been trained to run this apparatus. "It is about offering best value to the customer," Berry concludes.