Paint firm's van wins on patriotic primaries
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THERE WAS a big entry for Class C of CM'S livery cornpetition and the judges looked at over 160 slides. This class covered all vehicles up to 7.5 tonnes gvw (non-hgv licence) and we had entries on vehicles from the top of this range down to a Morris Minor van.
The eventual winner was from International Paints, displayed on a Ford Transit. The judges thought the red, white and blue scheme was simple but bold and wellbalanced. Detail touches that were admired included the painting of the door-handles and hinges to blend in and the continuation of the blue halfway down the front window pillars to balance the stripes. The well-spaced lettering was also liked. One judge thought the livery was perhaps a little too professional and "sterile", but this was looking for perfection.
Second place went to the livery of Cuprinol, again on a Ford Transit, -but this time in Luton body form. Good features were the follow-through of the stripes from the body to the cab and the bold "Fix-it" slogan on the side. But what about the front and the back of the vehicle, which were blank?
A not-so-common vehicle came third. It was a Renault R4 van finished in a vivid blue with a broad green stripe entered by Albert Parsons and Sons. The judges admired the way in which the lines of the stripes complimented the rounded contours of the van.
Another well-executed design was on the Sheffield Star/ Morning Telegraph entry, a Morris Marina van. But it was felt that it was too restrained and lacked the urgency a newspaper van should have.
George, a vivid yellow Volkswagen LT van, was certainly outstanding. But what was it? The black Mercedes-Benz of Lewis East was admired for its finish but it did look rather funereal and sombre.
General points noted by the judges included the too-f req uent use of Starsky and Hutch-style stripes—old hat and not related to the vehicle—and the effect of too much white in a livery. It can look too clinical they said, but did compel operators to wash the lorries more regularly.