Drivers picked to boost PR image
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• Handpicked lorry drivers could be used for television interviews to help boost the image of the industry, says the Freight Transport Association (FTA).
It is considering copying an American Trucking Associations (ATA) project. America's Roadteam, which is attempting to improve the public image of the industry in the United States.
The .ATA runs Roadteam by picking lorry drivers each year to represent it.
These drivers then give up several days each month to tour the country speaking to journalists, schools, local authorities, business groups and others.
Employers agree to pay drivers' wages for the days when they are representing the ATA, but the ATA picks up the expenses.
The PTA says: "We are having a look at how this system could be applied in this country. Clearly it would sit well with our own Good Lorry Code."