"Eddy" Wall fights back
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• Edmunds Walker, the making motor factor whicl part bought for £1.5 millic from the AE group 18 mo ago, is making a determin bid to increase its busines and move into profit.
Unipart, BL's soon-to-b privatised parts subsidiary especially keen to win a la share of the commercial vehicle parts market.
After extensive reorgar tion of the parts distributi, and management control terns used at Edmunds Walker's 96 branches, its owner has set aside .2200, to relaunch the factor and change its image.
Last weekend, all the branches and their 250 loi delivery vans were relive' and this week sees the St of an aggressive advertisii campaign designed to get message across that the r Edmunds Walker is differ( and better.
Unipart group managir4 director John Neil says: "1 is a company that has lear to lose. Now it is learning
He recognises that, for truck operators in particul availability of parts is mon portant than price and concedes that until recent availability from Edmunds Walker was "low, variable unpredictable-.
Now he claims that it is best in the business, with 92% to 96% first pick ava: ity."
The old Edmunds Walk( central warehouse at Rugl has been closed, and a ne. daily delivery service, whi Neil describes as "unique" been set up from a part ol Unipart's giant Cowley nal distribution centre.
Each branch now stock: tween 6,000 and 10,000 d ferent parts lines, while 35,000 are held at Cowley In total Edmunds Walke now supplies 150,000 diffe parts and Neil claims that • company can provide a ne: day delivery service on air all these with orders taken before 4pm. Emergency oi ers for next-day delivery a taken up to 6pm.