No opinion, gentlemen?
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Since the publication of the proposed new symbol for the Road Haulage Association (CM May 3), I have waited in vain to learn of the hauliers' reaction. I can only assume that they are at a loss for words!
In that case, may I. as a mere member of the general public, be permitted to give my impressions? Frankly. I find it hopelessly inappropriate, and cannot possibly see it achieving public recognition where the old symbol has failed.
Let me qualify this by saying that I mean no discredit to its creator. Mr. Norman Bright I am sure has produced a very competent and workmanlike result within the framework of what he was asked for. It is just that I find this type of symbol totally
out of keeping with the industry.
If the RHA Board is perplexed as to why the old symbol fails to make much of an impact. I can soon enlighten them. It is simply that people do not see enough of it! Often I have read interviews in which hauliers have said, "I am, of course, a member of the RHA," when I. for one, have never seen its symbol on their vehicles. Also, has the symbol been displayed on the vehicles operated by each of the prominent officials of the Association? I think not!
All credit should be given to those members who are made the effort to display the symbol, which I am sure many have come to hold in high esteem.
If the Association is embarrassed by the reference to "Free Enterprise" in the existing symbol while numbering British Road Services among its ranks, perhaps the honour of all parties could be satisfied by a similarly styled symbol, more fittingly worded with something like "Road Transport in Unity".
H. A. CYPHER, Swindon.
[Mr. Cypher's first assumption is right: despite our invitation, not a single reader has volunteered an opinion about the new RHA symbol