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More info for more fares
Page 25
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NBC research
NATIONAL Bus Company subsidiary Lincolnshire Road Car Company is starting an intensive advertising campaign in part of Gainsborough.
With the help of the NBC Marketing and Operational Research Department, the company is checking the travel habits of residents of Park Springs estate to find out if people will use buses more if they were better informed of the services.
Every household on the estate is being asked to complete a questionaire and was circulated with a folder containing details of local and out-of-town bus services, offered by Lincolnshire Road Car and coach services available from Gainsborough.
NBC claims the response from the survey was one of the best in the country, in the experience of its research team. Checks will be made on passenger demand from Park Springs Estate for the next few months to see if demand and travel faults change as a result of the campaign.