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LOWER FARES TO RAISE RECEIPTS?

14th July 1950, Page 30
14th July 1950
Page 30
Page 30, 14th July 1950 — LOWER FARES TO RAISE RECEIPTS?
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Which of the following most accurately describes the problem?

ifk PROPOSAL by the .South Shields

Transport Committee to increase bus fares to 2d. to cover higher costs because of the recent fuel-price increases has been •referred back to the committee by the town council. When the matter came up for confirmation, Aid. E. Hill said that the undertaking would get more revenue by reducing the 10. fare to id., rather than increasing it to 2d. If the fare rose to 2d.. revenue would be lost as more people would walk.

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