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Truckstop offers loyalty scheme

14th February 2008
Page 12
Page 12, 14th February 2008 — Truckstop offers loyalty scheme
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DRIVERS TRAVELLING through Cumbria are being offered free cooked breakfasts as part of a loyalty scheme to reward frequent visitors to a truckstop.

Truck drivers visiting J38 services on the M6 will be given a card that will be stamped each time they buy a breakfast. When they have collected nine stamps they will get their 10th breakfast free.

Terry Potter, driver for Huddersfield yarn spinner Z Hinchliffe & Sons, was the first person to be issued with the loyalty card. "This card is great for me. I call into J38 most mornings for a cooked breakfast, you can't beat it -and the staff are some of the friendliest on the motorway." The Professional Drivers Association, which lobbies to raise standards in the industry, welcomes the scheme. Organiser Pat Nicholson says: "It's definitely a good idea, especially as all motorway service areas are putting prices up again. In recent years, incentives like this have gone out of the window. It's nice to know somebody is doing something to encourage us back."

The truckstop was relaunched in 2007 by Radio 2's Sally 'Traffic' Boazman following a £500,000 refurbishment.

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