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Bedfords employs design company to overhaul brand as part of growth plan
Page 15
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By Chris firdaiI THE WEST YORKSHIRE-based haulier Bedfords is using the services of a design company to give it a new look as part of its fiveyear growth plan.
Fantastic Media will update the printing and kitchen furniture haulier's brand image and then overhaul its communications, with a new corporate newsletter, wehsite and PR facilities.
The Birstall firm's commercial director. Philip Lockwood, says: -We've got Fantastic Media onboard at a key time for Bedfords. We're driving the business forward with some definite goals in sight and Fantastic will partner us in achieving those goals."
The last set of accounts for the company, for the period ending 30 September 2007, shows it made a pre-tax profit of 11.4m on a turnover of £13.2m. During the year, the company sold some excess warehouse property, which its directors say distorts the profit after-tax figure of 1.1m.