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*Safety stamps?

13th September 1968, Page 197
13th September 1968
Page 197
Page 197, 13th September 1968 — *Safety stamps?
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Which of the following most accurately describes the problem?

I gather that someone has had a novel idea for safety bonuses to drivers: give trading stamps instead of money, because the wives have an immediate interest, and become an "active influence" in encouraging safe driving. Of course, they stand a far better chance of seeing some return than when the bonus slides quietly into hubby's pocket.

I asked Green Shield how such a system might be worked and they came up with the following suggestion. For accident-free driving, each week should be worth, say, 250 stamps—which is 3,000 in each 12-week period. Then, if a driver is accident-free for the whole 12-week period, a consolidating bonus of a further 2,000—making 5,000 stamps bonus each three months. Since introducing team participation can also add "active influence", it was further suggested to me that drivers could be made up into teams of perhaps four vehicles. Then if all four are accident-free for the 12 weeks, they share a team bonus between them; but if one has an accident, the whole team bonus is forfeited.

The operator would not in fact buy stamps, but vouchers of equivalent value. Each 25,000 stamps would be worth about 20 books of trading stamps—and each book has a retail gift value of about 15s. Of course, the number and value of vouchers could be varied to suit. whatever worth an operator placed upon the safety record of his drivers.