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Christmas stocking

13th October 1984
Page 5
Page 5, 13th October 1984 — Christmas stocking
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CHRISTMAS stock traffic has surged in the last two weeks and looks like keeping express carriers busy until the end of December.

Uncertainty about consumer demand across a wide range of sectors is greater than usual among suppliers and retailers. This has caused the movement of Christmas stock to start later than usual, and suppliers are arranging special late-stocking deals with carriers so that they can respond quickly to a boom in High Street sales.

The home computer market is particularly difficult to gauge this winter, as was made clear by several major manufacturers and distributors attending a Lex Wilkinson sales presentation in London last week.

The presentation, to the information technology industry, aimed to show the value of express services. Sperry's logistics and planning manager, Malcolm Wadhams, said that his company repaired and returned broken down equipment in three days, relying heavily on next-day services.

Lex Wilkinson is considering offering a packing service to those in attendance but at present will refuse to move a consignment being returned for repair which is inadequately packed.

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Locations: London

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