Re-launch in Plymouth
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PLYMOUTH has re-launched its the new banner of Plymouth City Plymouth CityBus features a completely restructured timetable as a result of a market analysis project. The revised route network has been designed around a zonal fares system. Plymouth has been divided into three zones and each zone allocated a colour. The CityBus marketing effort includes colour coded route maps and bus stop signs to allow passengers to know immediately which zone their particular stop is in.
CityBus is also supported by a municipal bus undertaking under Bus.
selection of special fares and prepayment schemes. These include a cashcard system (available as an IOU for bus fares), discount vouchers for 12 onezone journeys in advance as well as a selection of different degree multi-ride tickets.
The zonal fares apply to all buses operating within the Plymouth joint services area including those operated by National Bus subsidiary Western National.
CityBus is being supported by a major marketing and publicity campaign. The municipal bus fleet operates without any need for revenue support.