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182 
Backload site cuts empty running
Page 18
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A BACKLOAD website set up last year now has more than 1,0(X) operators signed up, says the man behind the project.
The Freight Alerts site, www. rreightalerts.coalk.puts operators n touch with consignors looking for transport; potential customers put their requirements on the site and hauliers pitch for the work.
David Hiscox,the site's founder, says that since it was set up in August 2006 Freight Alerts has provided loads or part loads for vehicles that would otherwise have been empty for a total of 1.4 million miles.
"The operator earns money on what would otherwise be a wasted journey, and the sender gets transport with up to 70% off normal rates," he explains.
Freight Alerts makes its money solely through a flat six monthly fee of £50 (ex-VAT) paid by operators using the site — this has taken its annual turnover past the £100,000 mark.