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No cash for green sales

12th October 2006
Page 69
Page 69, 12th October 2006 — No cash for green sales
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Which of the following most accurately describes the problem?

The absence of financial incentives to go green means operators are

turning to late-year, low-mileage Euro-3 vehicles. CM'S inside trader

explains what can be done to prevent the market stagnating.

With Euro-4 price hikes. digital tachographs and the debate over selective catalytic reduction vs exhaust gas recirculation gathering pace, it appears that cash incentives to go greener have slipped through the net.

The situation hasn't been helped by the government holding fire on replacing the Reduced Pollution Certificate scheme — worth up to LW rebate on VED rates if you registered before 1 October— until next year.

The government won't address this until the pre-Budget report at the earliest, when it is expected to favour the early take-up of Euro-5 as the prime incentive. But don't expect confirmation until the next Budget in March.

With sales of Euro-4 stalling and just 20% of drivers having a digitach smart card, i t appears the analogue/digital debate has clouded the issue. So what can be done?

Manufacturers need to cut prices on Euro-4 to jump-start the market: the government needs to back incentives to go green:and operators need to find out the truth and cost of buying those Euro-415 drivelines.

Only then will the new and used market move forward. Unfortunately the outlook is bleak and the UK market could be damaged beyond repair as trade slows to a trickle. We need EU-backed emission-charging for road use and government incentives before the uptake on greener technology can kick in.

• Turn to page 68 to sec what the used market thinks of the Euro-3/4/5 marketplace.

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Organisations: European Union

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