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Leyland Daf edges it

12th November 1987
Page 8
Page 8, 12th November 1987 — Leyland Daf edges it
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Which of the following most accurately describes the problem?

• The battle for market leadership in the trucks and artics sector above 3.5-tonnes GVW is hotting up.

According to the latest registration statistics from the Society of Motor Manufacturers and Traders, Leyland Daf and Iveco Ford are now running neck and neck after the first ten months of the year.

Up to the end of October, Leyland Daf sold 11,059 trucks and artics — just 14 more than Iveco Ford with 11,045. Leyland Daf has now eased back into the top slot above 3.5tonnes with a 22.51% share, fractionally ahead of Iveco Ford with 22.48%.

Mercedes-Benz is comfortably holding on to third-place with a 14.6% share (7,178). Next is Volvo with 10.6% (5,189), followed by steadily improving Renault Truck Industries with a 8.8% stake (4,307).

Scania is in sixth place with a 4.9% share (2,397) chased by MAN-VW with 4.4% (2,146) and Sandbach-based ERF with 4.1% (2,026). Seddon Atkinson is maintaining its 3% share, with sales of 2,397 trucks, while Foden is holding a steady 1.2% (567).

Although Bedford stopped building civilian trucks almost a year ago, up to the end of October some 1,121 Bedford trucks had been sold.

Despite stagnant sales in October, registrations of commercial vehicles, including trucks, buses, vans and 4 x4s, continue to improve during 1987. Sales for the first 10 months of the year at 267,135, are 6.4% up on the same period last year.

Although CV importers increased their share of the overall market during October, British manufacturers still hold a 61.7% stake of the business.


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