• We at Commercial Motor are not in the business
12th May 1988, Page 57
12th May 1988
Page 57
Page 57, 12th May 1988
— • We at Commercial Motor are not in the business
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of publicising launches of other magazines but it was hard to ignore the forthcoming Austin Rover paper, to be edited by Michael Parkinson.
The idea is that Austin Rover drivers receive the mag every quarter. In it will be instructions on what to wear, eat, drink, plant in your garden and do on your holidays — all the lifestyle ideas you will need to reflect your status as an Austin Rover owner.
The paper is called Catalyst and is preparing itself for an invasion of copycat publications. Truck manufacturers please note.