A Well-equipped Demonstration Trailer.
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A N interesting example of a method of advertising which is appealing to an increasing number of manufacturers is given by the latest Eccles trailer. This has been built on similar lines to the well-known. caravan manufactured by Eccles Motor Transport, Ltd., of Gosta Green, Birmingham, and is designed.to represent a wash-house. It is being used by Joseph Crosfield and Sons, Ltd., to demonstrate the results
obtained by the use of one of their products, i.e., Persil soap.
A staff of six girls and a superintendent are accommodated in the Morris 1-ton van to which the trailer is attached. On arrival at the village green or other site on which the demonstration is to be held, the side of the washhouse is let down as shown in one of our illustrations, and the crew canvass the inhabitants to bring their clothes for washing, which is then effected in full view of the spectators who have gathered to witness the demonstration.
The interior of the trailer contains an acetylene-fired copper boiler, small wringing machine, ironing board and drying cupboard, the portion round the boiler being aluminium-lined, whilst there are also washing and rinsing baths. The gas for all the heating is obtained from Allen-Liversidge dissolved-acety Iene cylinders. Electric lighting is provided, whilst the roof is composed of real asbestos tiles, and an interesting point is that imitation lead-light windows are used. The side panels of the Morris van are also used to good purpose for advertising, whilst the wheels carry discs bearing pointed inscriptions. The manufacturers believe that there is a big future for this type of demonstration vehicle, and point out that whilst the trailer is best for some classes of work, in other cases a showroom built on the actual chassis of the van will prove more suitable.