Another turn of the closed-shop screw?
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NATIONAL CARRIERS is working hard to supplement its transport income by revenue from poster advertising at 80 branches and on vehicles. Poster Management, with Jack Dean as managing director, has been set up specifically to handle the business.
Might a customer object to the arrival at his works of a National Carriers van emblazoned on each side with a 12-sheet poster advertising a competitive product? Will diplomacy as well as suitability determine the choice of a vehicle for a given collection or delivery?
These questions arise from the insistence of some motor manufacturers that supplies should not be delivered to them in vehicles of a competitive make — another form of the familiar closed shop.