Another turn of the closed-shop screw?
12th June 1982, Page 16
12th June 1982
Page 16
Page 16, 12th June 1982
— Another turn of the closed-shop screw?
Close
Noticed an error?
If you've noticed an error in this article please click here to report it so we can fix it.
If you've noticed an error in this article please click here to report it so we can fix it.
Keywords :
Communication Design, Graphic Design, Design, Visual Arts, Communication, Advertising, Poster, Business / Finance
NATIONAL CARRIERS is working hard to supplement its transport income by revenue from poster advertising at 80 branches and on vehicles. Poster Management, with Jack Dean as managing director, has been set up specifically to handle the business.
Might a customer object to the arrival at his works of a National Carriers van emblazoned on each side with a 12-sheet poster advertising a competitive product? Will diplomacy as well as suitability determine the choice of a vehicle for a given collection or delivery?
These questions arise from the insistence of some motor manufacturers that supplies should not be delivered to them in vehicles of a competitive make — another form of the familiar closed shop.
Tags
People:
Jack Dean