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Teaming up in Europe

12th July 1990, Page 22
12th July 1990
Page 22
Page 22, 12th July 1990 — Teaming up in Europe
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Which of the following most accurately describes the problem?

• A major UK leasing company is at the forefront of a push to expand the range of services offered by European leasing firms through a new pan-European consortium, Interlea sing Europa

The consortium, which represents 11 countries, also plans to expand a client database for the exchange of clients be

tween member companies. Cowie Interleasing, the consortium's UK representative, wants to market a range of British software packages to other members.

"From an innovative point of view, the UK is way ahead of most European leasing firms," says Cowie marketing manager Jennie Walters.