• Trent Buses has declared its vehicles an exclusion zone
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for smokers. The blow to nicotine addicts is being softened by the distribution of locallymade mints. So that smokers are not seen as being rewarded for their habit, non-smokers are to get mints gratis too.
• As television ads become more overblown, so does the language of the benighted hacks with their accompanying press releases.
In a mammoth, 26-page waffle, Pirelli tells us that its latest advert is ''classic". It is a "classic concept" brought to the screen by a "classic director" using a "classic beauty" (a model), a "classic score" and a "classic car". With the latter at least there can be no carping, since the said motor is a Lamborghini Countach Anniversary.
The plot for this ad "is from the outer edges of reality" and the (yes! you've guessed it) "classic setting" is a town called Puglia in southern Italy, described as "the Forgotten Region; re mote, rugged, yet with an endearing craggy charm". A case of classic PR.