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Success story...

12th August 1977, Page 31
12th August 1977
Page 31
Page 31, 12th August 1977 — Success story...
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Which of the following most accurately describes the problem?

;UCCESS breeds success: md as every month passes Ind we receive our Iccredited sales returns, 7/14's circulation increases. t's not only encouraging in :hese days of economic ;loom, it's stimulating.

Some of our publications ;arry hefty pre-production wders. Take the Tables of Dperating Costs, for .1xample. Before they were minted, we had sold 2,000 and every day, we get a fresh batch of orders. At this rate, we'll sell out again before the end of the year. Take this as a gentle hint; we don't like saying sorry! If you usually have a copy of the Tables and you want the 1977 edition, it is time to send for them.

Not only do we enjoy success, but so, seemingly, do our advertisers. This week, I heard from Grounds and Co, the Wisbech auctioneer, who had advertised the sale of vehicles belonging to G. E. Clayton Ltd. Apparently, it was a great success, but then I'm almost tempted to ask: "Are you surprised?"

The sad thing is that the Claytons have gone out of business: the directors have retired and the company has been wound up. It's a familiar tale these days . . .