A PUBLICITY SCHEME BY MOTORVAN.
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The Manufacturers of a Well-known Enamel are Finding the Motorvan Invaluable as an Advertising Medium.
AN INTERESTING publicity scheme by moturvan was inaugurated about a month ago by Jenson and Nicholson, Ltd., of Goswell Works, Stratford, London, E.15, the manufacturers of the wellknown Robbialac enamels. The actual chassis employed are Fords, these are fitted with large bodies painted with the enamels in blue, gold and white, which show what an excellent finish can be obtained with this material. It is claimed by the makers that the same results can be obtained by the merest amateur, pro. viding that the instructions issued with 'the materials are closely followed and that the work is performed in some place where dust, flies, etc., cannot gaits access.
The vans are travelling over the whole of the country distributing advertising material, fixing signs, posters, etc., and no doubt many of our readers will already have seen them along the Southeast Coast or in Luton, St. Albans, Market Harboro', etc., in which areas they have been working for about a month.
One of the vans, on its return to Itaadquarters, will proceed via Maidenhead, Oxford and Banbury to the I3irmingharn district. Another van recently left Nottingham to proceed through Buxton, Derby, Watford, and its next circuit is Reading, Swindon, Hereford, Shrewsbury and Crewe to the Manchester district.
We have always been strong advocates
B44 of peregrinating publicity of this nature, and have pointed out on many occasions how much of the potential advertising value is often lost through failure on the part of owners of motor vehicles to appreciate the striking effect of a well-finished vehicle with attractive, but not too glaring, signs or lettering on the panels.