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O ne cold November morning two decades ago, two of Britain's
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most successful truck manufacturers joined forces to become Seddon Atkinson, Each of the two halves had its own proud tradition and together they quickly won the hearts and • minds of British operators ,. with an independent, "smallenough-to-care" approach, and a product line that was reliable, durable and economical.
Seddon Atkinson is still proud of that strong indepen-, •'• dent philosophy within the UK truck market. But it is backed by the resources of its parent company Pegaso, which in , turn can draw on the strengths of its majority shareholders: MAN and Daimler-Benz. They don't come bigger or better.
Let there be no misunderstanding: Seddon Atkinson is ,. effectively independent now, and will remain so in the future. Pegaso's international
division director, Roger Dougherty, has no doubts where the company is headed: "Ali partners in the alliance recognise the special position -..,,, that Seddon Atkinson has earned in the British truck market. It is important that the position be retained. The long" term future of Seddon Atkinson is assured, with the company concentrating on areas where it is strongest.
"We move in dynamic times, and change affects everybody. But Seddon Atkinson will retain its special identity, benefiting from all the strengths of three major European companies."