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Tata adds sauce...
Page 49
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Low prices grab attention in the commercial vehicle world, prompting Phoenix Venture Holdings to distribute two new Tata models.
Not many people have heard of Tata in this country. India's largest multinational conglomerate, it has interests in communications and IT, materials and energy to name a few. It also make vehicles — cheaply. To be sold through a network of 50 dealers nationwide, the TL pickup and Safari use the same chassis and are powered by the same engine, a 2.0-litre charge-cooled turbo diesel.
Sports utility market
Based on the Loadbeta, the IL has had extensive modifications according to importers Phoenix, especially to its chassis, and is available in single or doublecab versions with either rear or selectable four-wheel drive. Payload is 1,280kg for the single and 1,030kg for the double cab. Prices start at £7,495 ex-VAT The five-door Safari four-wheel drive is aimed more toward the sports utility lifestyle market, though a van version is in the pipeline. Again the price is competitive for the class at £11,481 ex-VAT.
Previous problems with parts supplies for Tata vehicles in this country have been improved, according to Phoenix.An agreement with Xpart and Caterpillar has been formed for efficient service.